Answering the question "what does the ‘future of work’ mean for our organisation?" using strategic technology and workforce planning for a 30k employees global airline

Transportation industry | APAC | 30k employees | Championed by the CIO and the CHRO


Building a data-backed, organisation-wide view of the technological impacts to and future of their workforce and planning for future risk, jobs and skill needs.


This airline uses Faethm to better understand key questions that stem from the broader challenge of understanding how to future proof their workforce over a 5 and 10 year planning horizon:

  • Plausible automation/augmentation impact by org units (FTE and %)

  • Plausible impact on top 20 jobs per org unit if technologies are adopted

  • Skills associated with at risk and future jobs to understand scale of re-skilling

  • Technology types driving efficiencies and impacts to skills


At the request of the CEO, Faethm data is on the agenda and used monthly in executive business reviews. The scope of this data analysis includes:

  • Assess emerging AI implementation opportunities aligned to the CIO agenda
  • Identify jobs exposed to automation and augmentation to shape CHRO agenda

  • Audit at risk skills vs. future skills within the workforce to re-deployment


Developing organisation-wide understanding of the plausible technology opportunities (CIO) and people impacts (CHRO) of AI and robotics within each org unit via engagement with each CEO.

This has established the foundation for prioritising programs to further assess efficiency driving technologies while understanding downstream human capital impacts and transformation plans required to support re-skilling.

Initial flow on CHRO projects include a full review of digital and data fluency in the workforce across the organisation, initiating consultative re-skilling and job transition programs for exposed workers given

In sync with this, CIO projects include further prioritisation and cost/benefit assessment of AI and robotics implementation driving efficiencies within the value chain. This project will be reviewed for job creation opportunities.

As Faethm is continually updating and accessible to strategists and their consultants, it will continue to be key to quarterly planning cycles and building future of work business cases for executive and board approval.